“User experience” is a broad term that becomes bandied around at meetings and traded with “user interface” as if the two are the equal—they’re not. This confusion has apparently affected your career as UX, and web design roles have gradually started to overlap. Even your clients may be worried as to what exactly your job is.
UX IS NOT UI
Even if you don’t exchange the terms “UX” and “UI,” you’ll likely understand your clients say it at some point. You’ll have to be qualified to explain the difference between UX and UI so they can think out what is, and isn’t your job. User interface indicates to the actual system the client interacts with. The layout of an iPhone’s surroundings menu is a user interface. User experience is about the effect the interface evokes during that cooperation; the user’s satisfaction with an easy-to-use settings menu is user experience. Essentially, UX is the whole of the emotions resulting from the UI. Good UX designers know human emotion and user performance patterns because those things affect how users react to an interface.
UX IS ART AND SCIENCE COMBINED
Art and science make a different couple, but that’s essentially what UX is. Understanding how UX combines art and science lets you perfect your design process to reach solutions more efficiently.
UX is scientific in that it posture a problem-solution scenario in what the designer poses a theory about how to fix the problem. The designer recommends a way to update the site; through testing and modification, that suggestion develops into a solution. The solution is where the art appears in. Colors, layout, typefaces, and so forth all combine to create an aesthetically delightful whole. As with observing art in a gallery, the design elicits an emotional response, which in turn provide an outward behavior.
UX CREATES GOAL-DRIVEN DESIGN
Every designer has traded with clients who insisted on having things their way. This creates a problem, because the customer’s process may not be the only or best way to solve that particular challenge. Similarly, some designers assume their way is the only system and won’t listen to any other ideas—also if those ideas might work better.
Rather than use this single-minded approach, UX stems from using goal-driven design to see for the most efficient solution.
But the problem isn’t significantly the link’s location; it’s that the relationship requires more traffic. You could also fix the problem by making the link more visible where it’s at. Either solution will resolve the problem; being open to those choices is goal driven design software.
Scrolling assigns users deeper into the site and asks them to spend more time – making them more likely to convert. That’s why some designers set their calls to action at the bottom of the page, where users have to document to get to them.
Even above-the-fold sites — which place the call to work at the top of the page to optimize the “love at first sight” system — can promote scrolling. You can encourage users to consume more time on the site with “scroll cues,” such as an indicator that points down to the next section or somewhat visible text that requires users to scroll to continue reading.
You should not be a UX designer. But when you start to use the principles of good UX design to your web designs, you’ll notice yourself creating better, more efficient websites. That’s the goal of great layout, after all — to lead the user to the data they need and explain to them what to do with it. With the guidance of these tips, you can execute UX design and spark a positive response in your website’s users. Here kingofsoftware.com/blog we have published more resource about design and graphic design software.